Newbie continues to conquer Britain!

Newbie, KappAhl’s sustainable lifestyle concept for babies and children (Kidswear), continues to conquer Britain.

Come autumn and the first two stores will open outside of London in Sheffield and Milton Keynes. And in order to meet the growing number of “Newbie Lovers,” Newbie also embarks on a national summer tour by bus – at the same time as the brand is recognised in royal circles.

So far, Newbie has 27 stores and online sales in Sweden, Norway, Finland, Poland and the UK.

“Newbie is growing rapidly in popularity. In order to meet the great demand while we start to establish ourselves outside of London, we embark on a summer tour by bus. We have let ourselves be inspired by KappAhl’s founder Per-Olof Ahl, who in the 1950s went out on the roads when demand for KappAhl was greater than the supply of store premises,” said Camilla Wernlund, International Expansion Manager, Newbie.

The Newbie bus will serve as a mobile, digital and social showroom, where current collections will be displayed and the customers can easily click on and order their Newbie favourites and have them delivered the next day. During the tour, which runs until 31 August, the Newbie bus will stop at markets and festivals in central London, Manchester, Birmingham, Bristol, Cardiff, Cornwall, Leeds and Sheffield.

Newbie has also been selected as one of the brands presented in the photo book published this summer in memory of Prince Harry’s and Meghan Markle’s first child’s birth and baptism in Great Britain, “Our Royal Baby.”