Bananain, a tech-driven lifestyle brand from China, has introduced its high-performance innerwear range made up of acrylic fibre with Outlast PCM technology from Thai Acrylic Fibre Co. Ltd. (TAF).
It’s worth noting here that TAF is a part of Indian retail conglomerate Aditya Birla Group and is amongst the world’s top five quality acrylic fibre producers.
The new product line from Bananain is for both men and women and is available on most mainland China online sales channels.
Outlast PCM Technology is a unique patented thermoregulation technology that uses phase change materials (PCMs) to absorb, store and release heat, and thereby continually regulates the skin’s microclimate.
Commenting on the occasion of launch, Tuhin Kulshreshtha, Head of Marketing, TAF, mentioned, “We are excited to be part of Bananain’s innerwear garments. As the thermal wear market is rising drastically in China and thermal innerwear is highly in demand for consumers there, we are glad that Bananain took this opportunity to develop their innerwear products with Outlast and trust in its revolutionary technology that offers optimal comfort not only in winter but all year round by balancing a constant temperature inside the clothing regardless of the outside temperature to all consumers.”
Bananain is a label insensitive undergarments brand, founded in 2016 by a Shenzhen (China) tech company, and has been conceived as ‘undergarments without labels’ with no skin-scratching labels.
