To integrate e-commerce firms into the actual retail scene, a novel experience idea is sweeping London’s high street for the upcoming season.
“Pop!,” which was introduced by e-commerce fulfilment experts J&J Global Fulfilment, will give a number of rapidly expanding online fashion and beauty firms the opportunity to sell directly to consumers in a physical location.
Every week between 2nd December and 22nd December, a single brand will occupy the premises at 15 Bateman Street, Soho, altering the concept store to highlight their own goods.
Tom’s Trunks, a slow-fashion loungewear business, independent women’s brand Aym, and premium beauty brand The Beauty Crop are among the brands that have been revealed to be participating.
By “bridging the gap between digital and physical retail, giving online brands a chance to ignite sales, boost visibility, and connect with customers in a multichannel approach,” J&J stated that the Pop initiative’s launch aims to demonstrate its dedication to assisting brands in scaling.
In order to help participants determine whether a brick-and-mortar retail approach will align with their growth ambitions, the pop-up gives them the opportunity to test the waters.
