The international sports and leisure company New Balance has formally established its first store in Kerala, at the Lulu Mall in Kochi. With its headquarters located in Boston, Massachusetts, New Balance was founded in 1906 and has since become a pioneer in sportswear and workmanship.
With US $ 6.5 billion in global sales in 2023, New Balance demonstrated its strong position in the market. The company runs five sports footwear factories in New England, USA, and one in Flimby, UK, and employs over 9,000 colleagues worldwide.
With New Balance’s renowned running shoes, lifestyle sneakers and sportswear collections on display, the new store at Lulu Mall promises to provide Kochi customers with a first-rate shopping experience. This growth is in line with the brand’s mission to provide premium goods to a larger market while maintaining comfort, design, and innovation.
