Neiman Marcus Group has distinctly stated its plans to shut down bricks-and-mortar stores amidst expanding its digital business.
While confirming the same, the company spokesperson said that the American fashion house has already begun the restructuring of its Neiman Marcus and Bergdorf Goodman store associate structure.
However, it is not yet clear how many people and which locations will be impacted by the move.
Earlier this month, the Bankruptcy Court of Texas had approved Neiman Marcus’ restructuring plan.
Also Read: Neiman Marcus hopes to emerge from Chapter 11 by September end!
Meanwhile, Neiman Marcus has been posting new jobs pertaining to its e-commerce business.
In an e-mail, the company spokesperson said “We are also rolling out new positions that include digital client advisors, service ambassadors and personal stylists, so as to better serve our customers at Neiman Marcus.”
Here it is important to note that Neiman Marcus is currently in a stable and better financial position than what it was before Chapter 11 restructuring.
The company has made it clear quite a few times lately that its future lies only in e-commerce and not physical stores that embody its rich legacy.
In its efforts to enhance its digital presence, Neiman Marcus had recently also launched a digital hub ‘Neiman’s State of Mind’ – a perfect replacement for Neiman’s Fall Book.
Also Read: Neiman’s State of Mind! Neiman Marcus’ digital hub is an access to industry experts
Neiman has been taking some tough decisions, but the Group surely has all its plans in place to emerge strongly with minimal debt and improved financial flexibility.
The retailer is widely known for its apparels and accessories.
