Global lifestyle brand Nautica has announced that All-American gymnast Olivia ‘Livvy’ Dunne will be its next brand ambassador and the face of its spring campaign for women’s sportswear.
The spring campaign has Dunne dressed in Nautica’s current collection, which consists of casual, ready-to-wear pieces. As part of the campaign, the firm created a minimalist set with a wide sky and styled gymnastics equipment, effectively combining Nautica’s concept with Olivia’s character.
Stefani Fleurant, Senior Vice President, Marketing – Leisure at Authentic Brands Group said, “We’re excited to welcome Livvy Dunne to the Nautica team. Her dedication to the craft and ability to inspire millions aligns perfectly with Nautica women’s sportswear – a line designed for women who are active, confident and embrace a lifestyle that seamlessly merges fashion with performance.”
“I’m overjoyed to be joining the Nautica family. I’ve been a fan of this brand since I was a youngster. Nautica absolutely fits my lifestyle since it promotes confidence, adaptability, and style,” Dunne explained.
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