Online fashion retailer Myntra is planning to spread its reach to the global market by selling its private label products through Walmart. The target market will be the countries with larger Indian population.
“The conversations between Myntra and Walmart have started. Those are around finding areas where we can accelerate together – whether it’s going global with Myntra or them taking our learnings from the Omni channel and supply chain,” said Ananth Narayanan, Myntra-Jabong CEO.
This is a step towards its Myntra’s goal of transforming itself into a global brand in next three years.
Furthermore, the online retailer already has 14 private brands, that contribute 25 per cent to its overall revenue. Also, the company aims it reach till 30 per cent in the next fiscal year.
The brand is also putting efforts to strengthen its offline presence in India by opening 100 brick and mortar stores in the next two years.
On the other hand, Walmart, in August bought 77 per cent stake in Indian online retailer Flipkart for over $16 billion. The company is optimistic about its revenue growth and expects 10 percent of it to come from private label through its partnership with Flipkart.
Bharat Tex Special Report 2026 
