OshKosh B’Gosh is in India now!
Flipkart-led Myntra has launched the US kidswear brand OshKosh B’Gosh on its website in partnership with the retail arm of Lulu Group International, Tablez.
This was confirmed in a statement released by the e-tailer.
There couldn’t have been a better time than now to invest in country’s kidswear segment!
The kidswear industry in India is worth over US $ 7 billion and it is expected to almost double to US $ 13 billion by 2022. And Myntra seems to have caught onto the growing vein of the kids’ fashion market.
Elated over the launch, Amar Nagaram, Head of Myntra and Jabong, said “We are delighted to bring OshKosh B’Gosh, one of the United States’ leading kidswear brands to our customers in India in partnership with Tablez. We are committed to creating a fashion destination for kids and are focused on building the infant and footwear portfolio while enhancing the overall catalogue for kids and pre-teens.”
He then added “With our large user base and wide reach, Myntra offers the perfect channel for OshKosh B’Gosh to scale swiftly, in this market while also helping us solidify our position as the leading destination for kidswear in the country.”
According to Adeeb Ahamed, Managing Director, Tablez, the brand has great potential to become one of the leading brands in the kidswear segment in India.
More on the above, Adeeb said “Being a pioneer in the e-commerce market and with its extensive reach, Myntra is the perfect partner that will enable OshKosh B’Gosh to reach a large expanse of the fashion-conscious consumers across the country.”
Prior to this, Tablez had joined hands with Yoyoso to set up a shop in Bangalore to cater to the increasing fondness of Japanese lifestyle goods. The company is dedicated to open more stores in the country by the end of the year.