Fashion e-commerce platform Myntra is boarding British fashion brand Oasis, as a part of its international portfolio expansion.
Over the course of a few years, Myntra has introduced several popular international brands including Nasty Gal, Boohoo offering men and women segment, Miss Pap, and Dorothy Perkins.
Oasis will launch multiple categories including women’s dresses, tops, and heels as well as a range of sustainable collections.
With the onboarding of the new brand, Myntra and Oasis will mutually benefit from the deal expecting a larger consumer base. Oasis will be using Myntra’s giant customer base to establish its identity in the Indian market and gain traction from metro and Tier-1 cities, while Myntra is surging its international brand portfolio to maintain its status among its trusted customers.
As a part of the promotional activities, Oasis will have a dedicated online brand store along with enhanced on-app visibility to connect with Myntra’s customer base.
