Myntra, the lifestyle and fashion e-commerce giant, has made its first aggressive step towards expanding globally with the roll-out of Myntra Global—with Singapore as the first destination. The new venture is focused on serving the city-state’s large Indian expatriate community, estimated at more than 650,000, with real-time access to the latest Indian fashion.
The site launches with a curated selection of 35,000 pieces from 100 iconic Indian labels across apparel, footwear, accessories, and home accessories. Some of the brands covered include Aurelia, AND, Global Desi, Libas, W, House of Pataudi, Anouk, Rustorange, Chumbak, Rare Rabbit, and Nasher Miles.
Singapore was chosen as the pilot market due to its active expat population and pre-existing traction—already having a 30,000 organic user base on Myntra’s core platform. It also comes at a time when India has a broader aspiration to push homegrown brands to the global stage.
CEO Nandita Sinha in a statement said that Myntra Global is a landmark initiative for them. She noted that with their proven ability to serve large-scale demand and an exciting portfolio of beloved Indian brands, they’re confident of delivering a stylish, culturally rooted experience to Indians abroad. Sinha added that Singapore is just the beginning, and they’re focused on expanding thoughtfully while helping their partner brands reach new global audiences.
The service is now available on desktop and mobile web, and is backed by Myntra’s cutting-edge tech infrastructure and cross-border logistics collaborations. Consumers in Singapore can have their orders delivered within 4–7 days, with the promise of a hassle-free and seamless shopping experience.
