India’s e-commerce fashion retailer Myntra has launched a new loyalty programme; ‘Myntra Insider’ targeting to boost engagement and traffic on its website and mobile application. The Flipkart’s subsidiary brand is expecting the sales to soar by the introduction of latest initiative.
Notably, the online fashion retailer is anticipating to attain 10 million customers on board via its Myntra Insider programme by next year, as the company is expecting a significant hike of 60 per cent in its user visit, that will eventually lead to a surge in sales.
Ananth Narayanan, CEO, Myntra-Jabong, said that the company wants customers to use the app and spend extra time with its content and commerce. “The more users come, the more hooked they are and then they buy more,” said Ananth.
A user can avail rewards such as early access to sales, points to get discount while purchasing a product along with experiences like styling, fashion assistant and others on joining Myntra’s latest programme.
“We aim to promote casually involved users to engage and indulge with the brand and grow in their journeys to become our Icons,” added Narayanan.
Myntra has been trying to enhance its user engagement for quite some time now. Recently, it inked a deal with marketing automation platform, WebEngage in bid to increase consumer retention.
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