UK-based iconic fashion house Boohoo Group forayed into the Indian market for the first time with Myntra, an integral part of the Flipkart Group.
Boohoo will launch its much-loved brands – boohoo, Dorothy Perkins (DP) and Nasty Gal on the platform. They will offer over 1500 on-trend and fresh styles across categories like dresses, tops, bottoms and footwear as a part of the launch.
Boohoo supplies fashion to more than 100 countries, including major markets like the USA, UK, France and Australia.
On their Indian foray through Myntra, John Lyttle, CEO, Boohoo Group, said, “We are thrilled to be partnering with Myntra as our strategic partner in India. The Indian market represents a fantastic opportunity for the Boohoo Group and Myntra’sdigital-first approach makes this a great strategic partnership.”
Sharon Pais, Chief Business Officer, Myntra, said, “We are ecstatic to bring the Boohoo Group to India and be their partner of choice as they foray into this geography. At the back of our unmatched reach and cutting-edge tech interventions, Myntra continues to be at the forefront of enabling access to sought-after global brands to consumers and drive the vision of leading brands to effectively reach fashion-forward Indian consumers. Boohoo, DP and Nasty Gal are poised to be well received by discerning fashion-conscious consumers in the region and we are excited to aid them in this journey.”