Next, a fashion company located in the UK, had its India distribution rights bought by Bengaluru-based retailer Myntra.
Under the terms of the agreement, Myntra will open eight to ten Next stores in important Indian cities over the course of the next two years, including Bengaluru, Delhi, and Mumbai. To help Next increase its online sales on the site, Myntra will also expand the brand’s online presence.
Commenting on the partnership, Nandita Sinha, CEO of Myntra in a statement said, “We are thrilled to deepen our association with Next and strategically build its omni-channel presence in the country. With a successful trajectory of growing Next online in India, our first year of working together has resulted in establishing the right product, audience, and price fit in the country.”
Simon Wolfson, CEO of Next added, “We are hugely excited to be working with Myntra in one of the world’s fastest-growing markets and very much look forward to seeing what can be achieved together.”
Founded in 1982, Next has over 700 wholly owned and franchise stores spread across the globe.
