C&A, the international chain of fashion retail stores, will be launching 680 zones of renowned German jeans and lifestyle brand Mustang in its 340 stores by the end of 2019.
This was announced by both the firms in a recently released joint press release.
The decision is being seen as an effort to expand the partnership that started in October 2018 with the successful launching of best of Mustang products in nearly 60 C&A premium stores in Germany, the Netherlands, Belgium and Austria.
“We successfully reached and inspired customers who love brand jeans. We are very satisfied with this good start and the growing partnership between Mustang and C&A.” – Andreas Baur, CEO, Mustang
Both the brands feel that customers have responded positively to this association. “With Mustang, we have successfully introduced a top brand in our stores in a short time. We are still convinced of this strategic direction,” added Andreas.
While 190 C&A stores will open 380 Mustang zones by the end of March this year, another 150 C&A stores (and 300 spaces) will come up by September 2019. This is expected to help Mustang strengthen its global standing and expansion.
“This partnership will help us to reach out to new target groups and also strengthen our position in the jeans market in the future,” averred Mohamed Bouyaala, COO & Strategy and member of the extended European executive board C&A Europe.
Bharat Tex Special Report 2026 
