This season, White Stuff will open in ten more M&S UK locations as part of their growing partnership with the retail behemoth. With this partnership, White Stuff will have 20 total locations, including the fashion and food retailer’s locations in Southampton, Watford, and Sheffield.
The company claims that every new site will be specially chosen to provide customers with “the best of White Stuff’s seasonal collections,” which will include its most recent early summer edit. The collaboration between M&S and White Stuff started in 2021 when White Stuff was among the first outside companies to show up on the companies at M&S website.
Since then, the partnership has helped White Stuff reach a larger audience, which it claimed has made it one of the most well-liked third-party brands among M&S customers. As White Stuff expands its presence throughout UK city centres and shopping malls, it stressed that forming third-party relationships was an essential component of its transformation plan.
M&S director of third-party brands Nishi Mahajan said, “White Stuff were one of the first clothing brands we introduced to our brands at M&S platform and continue to be loved by our customers. We’re proud to be able to support them and be a partner of choice in their transformation strategy.”
White Stuff CEO Jo Jenkins added, “Our partnership with M&S has been a huge success, introducing new customers to White Stuff via their website as well as their stores. Expanding this partnership to a further 10 M&S stores reflects the growing demand for White Stuff’s unique designs across the UK.”
