M&S to expand Goodmove activewear range this year

It is 2021 now and M&S, the British fashion retailer, has already announced to expand its Goodmove women’s activewear range.

And this time it includes menswear and kidswear with a large focus on casualwear segment.

The decision to expand the Goodmove range follows the retailer’s study that distinctly showed that over half of its consumers (52 per cent) have been wearing activewear in 2020 – and that’s a good number!

It is not surprising too as activewear saw a surge in its demand in 2020 thanks to the pandemic menace.

Besides, around 24 per cent of M&S’ customers said that ‘suitability for everyday use’ is one of the major factors for them to buy activewear.

M&S has also discovered that more than 80 per cent of its customers have now prioritised wellness and fitness in 2021 and, therefore, the decision taken by the retailer seems to have come at the right time.

It is important to mention here that Goodmove, which was started in early 2020, gained huge popularity amongst women looking to ‘work out in style’ especially in the tough times of COVID-19.

Now with the expansion of Goodmove range this year, M&S’ activewear range is all set to get a further boost, which is already buoyed up by 200 per cent online sales jump in the March to September period of 2020.