The Montana Group, a food and beverages company based in Jalandhar, has stepped into the lifestyle retail sector by unveiling the flagship store of its company, Brands Unlimited, in Noida. This store will showcase an array of luxury brands in sportswear, fashion, and accessories, aiming to offer customers an exclusive shopping experience.
Monty Singh, the Founder and Chairman, emphasised their commitment to providing shopping options by curating premium brands and products to match evolving consumer preferences. The company plans to open 15 stores in the next three years, investing over Rs. 100 crore.
Benu Sehgal, COO, Gulshan One29, shared her perspective on the project, saying that their endeavour is to create a space where people can come together, not just for shopping but for a comprehensive lifestyle experience. “Brands Unlimited is a significant addition to this vision, and we are thrilled to have The Montana Group as a partner in making this dream a reality,” she added.
Situated in Noida’s Gulshan One29 complex, Brands Unlimited presents top-tier sportswear brands like Nike, Puma, Sketchers, Adidas, and Reebok. Additionally, the store introduces the first Zouk offline store in North India, specialising in high-quality vegan women’s accessories, promoting sustainability and elegance. Moreover, the Rare Rabbit apparel line is now part of the store’s offerings.







