Direct-to-consumer footwear brand Monrow Shoes has been named the winner of PETA India’s 2024 Vegan Fashion Awards in the ‘Best Vegan Women’s Footwear’ category. The award recognises the brand’s commitment to cruelty-free and sustainable fashion.
Founder and CEO Veena Ashiya expressed gratitude, stating that the recognition was a proud moment for her team and it motivated them to get into the exploration of innovative materials and incorporate the use of natural fibres like pineapple, banana and sugarcane into the company’s designs.
The award ceremony highlighted India’s growing embrace of vegan and ethical fashion. PETA India celebrated a range of homegrown brands contributing to the rise of animal-free alternatives in the fashion industry.
Since its launch in 2016, Monrow Shoes has been dedicated to providing comfortable, affordable, and stylish footwear for modern Indian women. The brand operates through its e-commerce platform, offering pan-India delivery and prioritising responsible production practices.
This accolade reinforces Monrow’s position as a leader in ethical footwear and reflects the increasing consumer demand for cruelty-free and sustainable fashion options.
