Italian apparel manufacturer and lifestyle brand Moncler has opened its first kidswear boutique in Milan, Italy.
The launch of the store has come close on the heels of Moncler’s first flagship store in the city, opened in October.
The store holds mini-me versions inspired by Moncler’s adult collection with a playful spin on them. The collection has been created keeping in mind details that cater to a need for practicality and flexibility.
Spread over 207 square metres, the store’s furniture deploys luxe fabrics and materials such as ivory leather and chene fume wood in an overall red, orange, and pink colourway.
The store also includes a stand-alone playground area that features interactive forms of entertainment to keep kids busy.
Throughout the store, Moncler’s mascot, the Moonduck can be spotted prominently in the form of a statue as well as a patterned motif along the walls.
Further, Moncler recently collaborated with New York-based lifestyle label Kith for a co-branded menswear capsule that includes lacquered nylon puffer jackets and vests, sweatshirts, T-shirts, and biker-inspired padded and zippered pants.
The fashion brands have also partnered on an exclusive limited edition sneaker range called Asics, which is releasing today.
