Millie Bobby Brown’s popular brand, Florence by Mills, is set to make a foray into the world of pet products through a partnership with Kanine Group subsidiary, Kanine Pets World Limited.
The actress, known for her role in the hit Netflix show ‘Stranger Things,’ will introduce two pet apparel and accessory collections per year, starting in the summer of 2023. The upcoming Florence by Mills for Pets collection aims to offer cozy and extraordinary styles while maintaining a conscious approach.
There will be a wide range of products in the collection, including hoodies, raincoats, bath robes, bibs, collars, leashes, tags, and harnesses as well as pet home and lifestyle items like bowls, mats, bags and toys. The designs will inspire fun and positivity while promoting personal expression and self-confidence.
Commenting on the deal, Millie Bobby Brown, founder of Florence by Mills “I strongly believe that this dedication to life and love should also extend to my passion for pets so that they too can feel cosy, special, and appreciated. For pet parents, having access to a full range of products to complement their lifestyle is important and what could be more fun and fitting than having matching outfits?”
The deal between Florence by Mills and Kanine was facilitated by Brown’s global licensing partner, IMG. Samuel Wong, the CEO of Kanine Group, expressed his delight in the partnership, saying, “We are delighted to partner with Millie and Florence by Mills to extend all the wonderful values to pets. Our mission has always been to spread love, joy, and happiness and to redefine the pets’ ecosystem. With such a passionate partner, we are creating a completely new space for Gen Z pet parents and their pets to thrive.”
