Popular American luxury accessories and ready-to-wear brand, Michael Kors has announced its latest collaboration with Chinese e-tailer, Tmall to launch a digital flagship for the former.
Tmall Luxury Pavilion, wherein the brand will be featured, is the e-commerce platform’s dedicated space for luxury and premium brands.
This is the brand’s first third-party partnership in China, which will allow Tmall’s customers access to special products made only for the site along with offering the full range of products by Michael Kors.
Commenting on the launch, John D. Idol, Chairman and Chief Executive Officer of Capri Holdings Limited, the parent company behind Michael Kors, said, “We are excited to launch our new Michael Kors digital flagship on Tmall and Tmall’s Luxury Pavilion.”
He also added that with consumers becoming more digitally engaged with luxury shopping in China, there cannot be a better and perfect venue than the Tmall Luxury Pavilion for us to communicate Michael Kors’ brand vision.
Michael Kors is looking to cash in on Tmall’s strengths as the largest B2C platform in China.
The brand, at present, operates 149 stores on the country’s mainland.
The more than decade-old Tmall Luxury Pavilion offers over 115 brands that range from apparels, beauty products and watches to luxury cars, including the likes of Chanel, Valentino, Bottega Veneta, Burberry, Versace, Stella McCartney, Tod’s, Moschino and many more.
Delighted over the partnership, Jiang Fan, President, Taobao and Tmall, said, “We are delighted to partner with an iconic and beloved brand like Michael Kors as they look to accelerate their momentum in the Chinese market. This collaboration will bring both exciting products and elevated shopping experiences to more than 700 million Chinese consumers on our platforms.”