Omnichannel menswear brand Banana Club has raised Rs. 12.25 crore (US $ 1.38 million) in funding at a valuation of Rs. 245 crore (US $ 27.75 million), setting a new benchmark on the reality show Pitch To Get Rich.
Founded by Neel Bafna, the Bengaluru-based brand focuses on delivering high-quality, fast fashion tailored for young Indian consumers. The company said its omnichannel model—integrating digital innovation with exclusive brand outlets—provides a seamless and elevated shopping experience across the country.
Banana Club has also announced the launch of its flagship store in HSR Layout, Bengaluru. Spanning 10,000 square feet over four floors, the new outlet is the brand’s 16th store and houses more than 8,000 styles, reflecting its growing footprint in India’s premium menswear market.
According to Bafna, Pitch To Get Rich proved to be a defining milestone for the brand, validating its vision of building an Indian fashion label with global aspirations. He said the record-breaking funding and flagship store launch symbolise not only business growth but also the trust placed in the brand by customers and investors alike.
Prashanth Lalwani, Founder of Pitch To Get Rich, noted that Banana Club exemplifies the evolution of Indian fashion entrepreneurship driven by scale and strategic growth. He remarked that the funding round and flagship launch signal the start of a robust retail expansion plan, with several new stores in the pipeline. Lalwani added that Banana Club represents the emergence of modern, Made-in-India fashion brands ready to compete on the global stage.
