MAX Fashion strengthens it retail presence in the southern part of India with its largest store opening in Kochi, Kerala housing the latest collection specially designed for the young generation. The new store covers a landscape of 25,000 sq.ft. making it the largest in India.
With a firm market hold in more than 200 Indian cities, the international chain aims to open 100 more stores across top-tier and developing cities in the forthcoming year. Actor Honey Rose, unveiled the giant 6000 sq.ft. Pookalam installation made with more than 8000 clothes during the inauguration.
Under the introduction of the brand’s new positioning, ‘Max Style Min Price’ the newly launched store offers a wide collection for men, women, children, and Gen Z. The collection is categorised under two main lines Cobalt Blue, a collection of cool style and silhouettes and Comic Culture graphic tees line offering a world of animation and movies.
Sumit Chandna, Deputy CEO, Max Fashion India, said, “We are elated to open our largest India store in ‘God’s Own Country’. With an expansive 25,000 sq foot, you will be spoilt for choice. With latest trends and fashion from across the globe, this is our Onam gift to Kerala. This is our 465th store in India and 850th globally.”
Pallavi Pandey, Head Marketing, Max Fashion India Spokesperson stated, “We aim to provide an unmatched shopping experience for our valued customers. We aim to give consumers a reason to celebrate this festive season in style. This store comes with 5000 sq.ft. of Home Centre built in to take care of all your home needs.”
