In order to better serve and assist customers throughout the menopause, Matalan has partnered with GenM to produce its first menopause-specific collection.
GenM has given the new collection’s selection of lingerie, nightwear, and sportswear alternatives their MTick approval. The new line of underwear includes camisoles, slips and two-pack sets of briefs and bralettes made of either High IQ Cool comfort fabrics or HeiQ Smart Temp cooling materials.
Period briefs, pyjama sets and nightshirts made of 100 per cent cotton that assist manage body temperature at night, and a variety of sportswear with moisture-wicking features for temperature regulation while on the road are also available.
Every product will have the MTick, indicating that it has fulfilled the stringent requirements to show how its features and technologies support menopausal symptoms. In particular, the collection supports menopausal symptoms like hot flashes, irregular periods, and night sweats.
The business has also developed a specific product page on its website and prominently displayed the collection in-store to facilitate client shopping.
