Sarah Welsh has been appointed by Matalan to the position of Chief Product, Brand, and Commercial Officer, with effect from 10th March.
Welsh brings almost 30 years of retail business experience to Matalan. Prior to joining Matalan, she was the Retail CEO for five years at the online clothes retailer N Brown Group, where she changed the Group’s traditional catalogue offering and shifted the company to a more flexible digital platform. She formerly had senior buying positions at Miss Selfridge and River Island in addition to her current position as managing director of Oasis Fashion.
Welsh will be in charge of “putting customers at the heart of Matalan’s proposition” in her new job, which will inspire current clients while also appealing to a wider audience.
Ali Jones, the Chief Customer and Omnichannel Officer at Matalan, left the company in January, having served for less than two years. Jo Whitfield, the CEO, announced her departure in October, and she followed suit.
However, Matalan bolstered its senior team in November 2024 when it appointed Keith Down as Non-Executive Director and Chair of the Audit Committee to its board and hired James Dorling as Director of Property.
