
True, Europe’s key firm specialising in retail and consumer investments, and Marks and Spencer are moving ahead on its strategical approach towards becoming a ‘digital-first’ retailer. True is Europe’s solo retail and consumer investment firm to have premium access in the latest retail-specific innovations and technologies and to have assisted in advancing its “digital innovation”.
True’s deep – rooted retail and customer know – how, exclusive research, sector-specific global network and upcoming cutting-edge technologies will generate high investable opportunities for the retailer.
The partnership of True’s business prototype and live network will empower Marks and Spencer to approximately 2,000 operation – ready technology and consumer-product businesses every year. It will allow the retailer to create on the live network to contact the latest unconventional technologies and proficiency from within the sector that are best suited for its digital ambitions.
In a statement by True’s Chief Commercial Officer, Mike Tattersall, the motives of the partnership were laid down. The explicit focus of on partnership activities is to deliver positive commercial outcomes with clear and tangible ROI. The True live network will support Marks and Spencer in improving its day-to-day processes and ensure that the retail business is positioned strongly to navigate through the continuously changing landscape of today’s global market.
Marks and Spencer exemplifies a brand name that has not only helped shape the British retail landscape, but has also understood the necessity of evolution and the significance of innovation at achieving this.
This move is a part of the prominent retailer’s five-year transformation program, which started in November 2017, aiming at restoring the essentials, shaping the future and making Marks and Spencer a great name again.






