Fashion giant Mango, together with its franchise partner Myntra, is out with its maiden campaign for the brand’s Spring-Summer 21’ collection.
Themed ‘Happy And I Know It’, the video campaign is getting launched today (19 March) across all digital and social mediums, and is being seen as Mango’s efforts to further strengthen its leadership position in the fast evolving fashion market in India.
In this regard, Mango has signed Bollywood actress Vaani Kapoor as its first brand ambassador in India.
The 48-second video campaign epitomises the women of today who is confident and happy. The Spring-Summer 21’ collection is designed to exemplify this attitude and resonate with women, who believe fashion can be powerful yet comfortable.
An elated Vishal Anand, Senior Director, Myntra, said “The new Spring-Summer ‘21 campaign is set to enamour the audience, where Vaani brings the new collection to life, with a dash of elegance and sophistication.”
The association, Vishal believes, will further strengthen its position in the evolving fashion space and bring in new customers.
Excited to be associated with a global fashion brand like Mango, Vaani said “Fashion to me is a way of expressing yourself and exploring your individuality. I am happy to be a part of the brand’s endeavor to strike a chord with customers from every pocket in the country.”
Myntra, an integral part of the Flipkart Group, has partnered with over 5,000+ leading fashion and lifestyle brands in the country to offer a wide range in latest branded fashion and lifestyle wear.
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