Macy’s Inc., has announced the appointment of Olivier Bron as chief executive officer of Bloomingdale’s.
Beginning in early November, Bron will be responsible for managing the company’s overall strategy, as well as the growth and improvement of Bloomingdale’s product offerings, which include designers, cutting-edge contemporary fashion, and exclusive private brands.
After 36 years at Bloomingdale’s, Bron follows Tony Spring, who was named president and CEO-elect of Macy’s in March.
“In Olivier, we have found an authentic and charismatic leader who understands and appreciates Bloomingdale’s culture, unique positioning in the marketplace, and unparalleled multicategory assortment,” said Spring, who Bron will report directly to.
In his new position, Bron offers more than 20 years of retail leadership expertise. He is credited with effectively implementing methods for sustained growth most recently while serving as the chief executive officer of Central Group’s Central and Robinson Department Stores in Thailand.
He was the chief operational officer and head of strategy for the French retail conglomerate Galeries Lafayette in Paris before joining Central and Robinson.
“I am honoured to be named the next CEO of Bloomingdale’s,” said Bron.
