In what may push it further to better its omni-channel strategies to boost sales after shuttering 100+ physical stores in the recent past, American fashion retailer Macy’s has grabbed the top spot as an online apparel shopping destination, having average monthly visits of 55.9 million.
The figure is claimed to be more than double of Jcpenney.com (28.8 million), which stands as the second-most visited site, according to a study by digital marketing research company, SimilarWeb.
One thing that the fashion retailer discovered is that the ‘Macy’s shopper’ doesn’t look at Macys.com and her local store as different worlds.
Further, to provide a better shopping experience on its app, Macy’s is offering in-store navigation and looks to expand an app service programme called Scan. Pay. Go., which is basically for ‘checkout-free’ shopping. It would reach all its stores by the end of this year.
The technology will allow the shoppers scan the product that he/she wants to buy via phone and pay using the pre-registered credit card. The shopper can then go to a mobile checkout counter in store to verify the purchase, remove security tags and bag the item. This will save time and help the shopper avoid long pay queues.
Meanwhile, Nordstrom.com (27 million), Nike.com (25 million) and Gap.com (22.6 million) also made it to the top 10 list in the apparel category. Forever 21 and Victoria’s Secret grabbed 8th and 10th spot, respectively, with 13.5 million and 12.8 million visits.
Shockingly, neither Target nor Walmart secured a place in the apparel segment. However, both retailers ranked 4th and 5th in the same general merchandise category which was dominated by Amazon.com.
Bharat Tex Special Report 2026 
