Athleisurewear specialist Lululemon has announced the appointment of Jonathan Cheung as its newest global creative director, a role that will see him lead the company’s global design team while reporting to chief product officer, Sun Choe.
In this role, Cheung is responsible for developing a roadmap for product design that demonstrates a “inspiring creative vision” as well as establishing the brand’s worldwide creative strategy.
Having most recently worked as a consultant for companies like Gap, Merrell, and Pangaia, he brings to the position thirty years of experience in the field of creative and business leadership. Cheung has previously worked for Levi’s as senior vice president of design and design innovation.
Along with JJ Collier, who was also appointed to the newly established role of vice president design for outerwear, Lululemon has chosen him.
Reporting to Cheung, Collier will be in charge of the brand’s teams that handle outerwear for men and women. In addition, Collier will be in charge of ensuring that “guest-centric category innovations” are delivered throughout the performance and casual range.
Collier spent 20 years in senior design positions at Salomon, Ralph Lauren, Spyder Active Sports, and other companies in the UK and France until he formed and oversaw the design firm Collier Brands.
In addition to this, he served in the role of senior director apparel innovation concepts at VF Corp, where he initiated “sustainable design” across several of the group’s apparel brands.
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