Omnichannel fashion retailer Love, Bonito has brought its largest flagship store to the heart of Hong Kong’s Causeway Bay, the brand’s third location in the territory within over a year.
“We have been doubling down on our international expansion plans, with Hong Kong being one of our highest potential markets,” said Dione Song, CEO of Love, Bonito.
More than double the size of its typical store, the retailer occupies a 6750 sq.ft. area inside the Windsor House shopping mall. The most comprehensive selection of clothing from important labels will be housed in the new flagship, with special areas designated for best-selling goods.
The store is built with movable racks to make room for participatory neighbourhood events like style classes and partnerships with organisations like Teen’s Key Hong Kong.
“Our community can always treat our stores as their safe space to meet other like-hearted women through future events,” said Christina Wang, regional director of Hong Kong & Taiwan.
Following the brand’s most recent global expansion with pop-up stores in the US and the Philippines, Love, Bonito opened a presence at Windsor House. The 2010-founded Singaporean fashion retailer operates 21 locations in Malaysia, Singapore, Cambodia, Hong Kong, Indonesia, and Singapore.
