US clothing retailer Lords & Taylor has unveiled re-imagined and reinvigorated merchandising – in addition to launching a new logo. It has now introduced new campaign Fall Fete.
The merchandising includes women’s men’s and children’s expansion in home, beauty and accessories, amongst others.
Besides launching a new logo, the retailer comes up with brands Atelier Reve, Charles Tyrwhitt and more.
Lords & Taylor had reopened online last year under a new owner Saadia Group, which had acquired the retailer’s intellectual property for US $ 12 million at a bankruptcy auction a year earlier.
Notably, the launch includes an overhaul of Lords and Taylor’s iconic cursive logo, based on the handwriting of longtime executive Dorothy Shaver.
Creative Director at Lords & Taylor, Bitici said the goal of the retailer was to digitise the brand and create an elevated online experience.
Bitici added “We wanted to create a diverse, multi-generational fall campaign that spoke to everyone, and the fall campaign Fall Fete shot by Max Papendieck does just that.”
Founded in 1824, Lords & Taylor is known for its apparels, footwear, bedding and beauty products, amongst others.
