LIVELY, the New York-based direct-to-consumer innovative lingerie brand started by former Victoria’s Secret executive, Michelle Cordeiro Grant, has announced the launch of its swimwear range. The brand ventured into swimwear collection by launching a mix of bikinis and one pieces.
LIVELY’s swim collection features a water-friendly version of the popular bralette, as well as colour-blocked one pieces, high-wasted floral-printed bikini bottoms, and bandeau tops. Prices range from US $ 45 for separates to US $ 65 for the one piece, with sizes available from x-small to large.
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Within three weeks of its launch in April 2016, LIVELY was shipping product to all 50 states and 44 countries, and continues to experience double digit growth month over month. It has made a name for itself in the US $ 13 billion intimates industry. The company attributes its early success to identifying a void in the intimates market, delivering both authenticity and an inspiring lifestyle derived from a community of real women.
