Amongst the leading fashion chains in Northern Europe, Lindex continues the success of its Holly & Whyte collection through offering garments made from organic cotton. At present, Lindex buys almost 9 million garments a year made from sustainable materials, including organic cotton, recycled fibres of polyester, polyamide, cotton, wool and Tencel. The fashion retailer aims to increase its share of environment-friendly garments, including its latest underwear collection for men LXM and other basic garments for both women and children.
“We have found our customer and she has found us! The collection contains ever popular classical garments such as navy blue club blazers, striped tricot tops, feminine 50s style dresses and chinos. This spring, we have focussed on manufacturing many of the garments in sustainable materials” said Nina Starck, Head of Design at Lindex. The new spring collection encompasses a mixed colour scale with various wonderfully modern vibrant colours such as orange, fuchsia, neon pink with classics such as navy blue, cream and khaki.
