LetsDressUp (LDU), a direct-to-consumer brand concentrated on women, has secured Rs 11 crore in a pre-Series A funding round. The deal was led by GVFL Limited, Indian Angel Network, and Chennai Angels, with participation from present investor Titan Capital.
The funding will be used by the brand to grow its team, expand its product portfolio, and improve its technology. Furthermore, it aims to widen its presence across different channels and categories.
Observing the funding, Drishti Anand, co-founder of LDU, shared, “At LDU, we are dedicated to a win-win model. Our nimble supply chain helps us to meet consumers’ developing needs with new designs every week, guaranteeing negligible out-of-stock situations. This also allows manufacturers to boost their earnings and advance their livelihoods.”
Kamal Bansal, MD at GVFL Limited, commented, “We identify LDU’s potential to transform the fashion industry with its flexible supply chain and zero dead-inventory models. This investment showcases our commitment to operational efficiency and sustainability.”
Founded in 2019 by Drishti Anand and Aditya Balani, LDU sells its items through its website and main e-commerce platforms.
