Berlin-based fashion and lifestyle on-line retailer ‘Lesara’ has globally expanded to 16 new countries, including UK and Ireland. This is in line with the company’s goal of developing as a global brand. The grand launch is speculated to reach out to 205 million potential customers through the website. The company has also gained Series B funding in September 2015 totalling at € 15 million, led by an international consortium of investors headed by the Norwegian firm North Zone.
“It was our goal from the very beginning to become a global brand for sought after fashion and lifestyle products at reasonable prices and we have received lot of initial demand in particular from the Scandinavian markets and the United Kingdom and we hope to grow significantly there,” explains Roman Kirsch, founder and CEO of Lesara.
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Apart from Germany, where the brand generates 60 per cent of its sale, Italy is the second country where Lesara has strongest growth in terms of revenue. Lesara’s international expansion follows the re-launch of the website with loads of new features along with improved personalisation, making the website more user-friendly. The on-line retailer has also improved the logistic capabilities and technological interventions, keeping in mind the global expansion.
Lesara was launched in 2013 and is renowned for providing affordable fashion with 50,000 unique items and 3 million unique visitors. Currently, Lesara is active in six countries – Germany, Switzerland, Austria, Luxembourg, the Netherlands and Italy.
