True Classic, the leading direct-to-consumer premium menswear brand of America,announced its expansion into the United Kingdom, Canada, Australia and New Zealand. Shoppers in these markets can purchase True Classic apparel directly from its website,starting this week.
Founded in 2019, True Classic has grown exponentially, experiencing 6,500 per cent growth in 2020 and profitably growing from US $0 to US $150 million in revenue. Headquartered in Los Angeles, the premium menswear brand has become the online destination of choice for more than 1 million customers across the US.
Commenting on the expansion, Ryan Barlett, Co-founder & CEO, True Classic, said “Our strategic priorities include expansion into new markets and geographies. This milestone is an important step as we drive brand growth internationally. To date, we’ve been incredibly successful because we are a people-first company that over-indexes on customer value. Top-notch customer service has been a key pillar of our business since the start and will be instrumental as we move ahead.”
