Gore & Associates, a technology-driven company, has recently unveiled its new strategy in order to boost its fashion and lifestyle partnerships. The new strategy has been designed to strengthen the company’s ties with international urban and lifestyle fashion brands looking to meld style and performance.
“Over the years, we have collaborated in long-term partnerships with lifestyle brands all over the world. Today, we want to start an innovative approach based on the concepts of Reworking, Design and Innovation to offer international urban lifestyle brands unique added value,” said Nils Juhl, Account Manager of the company.
The new lifestyle strategy will expand the Gore’s reach in the lifestyle segment and “push the boundaries of innovation”. The company said the decision to focus on these partnerships responds to a growing trend of consumers choosing versatile and stylish clothing for everyday use and for any kind of weather.
Also Read – Gore sets its sustainability goals for 2020
Gore announced its environmental and chemical management goals for 2020 as part of Gore Fabrics Division’s long-term sustainability programme.
The company will eliminate PFCs of environmental concern from its consumer laminate shipments by the end of 2020. It also intends to remove PFCs of environmental concern from the remaining consumer fabrics laminate shipments between 2021 and 2023.
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