Anais and Greygrei, renowned Korean apparel brands, will soon be capturing the Chinese market under the young-casual Korean apparel firm Maison de Anais.
After receiving encouraging response from buyers and agents at the recently concluded Shandong Korean Product Exhibition, the label is now aiming to target the ladieswear market, in China. The focus will be on female buyers aged between 20-30 years.
Greygrei is officially awaiting its release on VIP.com, one of the prominent B2C internet shopping malls which has maximum sales coming from Chinese e-commerce mobile applications.
Earlier this year, the company successfully launched its products into the fashion industry of North Europe after it participated in FORMEX, one of the largest design exhibitions in the region.
Jeong Ho Lee, President, Maison de Anais, while emphasising on changing times, averred that today women from late 20s to late 30s play a key a role in defining fashion, unlike few years back when women in early 20s had a say in latest trends.
