Ten Indian television actors have joined Kidbea, a sustainable children’s clothes line, as brand ambassadors for 2025 in an effort to broaden its appeal throughout the country.
Leishangthem Tonthoingambi, Ruchi Savarn, Rajshri Rani Jain, Giriraj Kabra, Shwetha Bandekar, Pooja Joshi Arora, Meenakshi Rathod, Shalu Melvin, Madhumitha H, and Shrashti Maheshwari are among the ten actors.
Kidbea hopes to reach millions of households nationwide and grow its consumer base through these alliances.
In a statement, the Kidbea founders discussed the partnership and expressed their excitement at having such well-known and gifted individuals join the Kidbea family. These actresses are the epitome of variety and appeal to viewers worldwide, which is exactly in line with the company’s goal of bringing eco-friendly and chemical-free children’s fashion to every part of India.
Kidbea, a company founded in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, specialising in making comfortable, skin-friendly children’s clothing made from bamboo plants.
It raised US $ 1 million in a pre-series A funding round in January and intends to develop multi-brand and exclusive brand stores in India’s largest cities to increase its retail presence.