
Khadi & Village Industries Commission (KVIC) is continuously working to promote Khadi as a global fabric as well as help it generate employment across India. And it is paying off well!
Notably, the sales of Khadi grew at 28 per cent to clock Rs. 3,215 crore in 2018-19, making it one of the most rapid jumps in recent years.
V.K. Saxena, Chairman, KVIC, said, “There has been a very good response across segments, be it fabric, readymade garments and even solar vastra. During the last 5 years, we have seen a quantum jump every year.”
While KVIC has been complaining of production growth not keeping pace with the demand, the report suggests a 17 per cent jump in production to Rs. 1,900 crore in 2018-19, compared to 7 per cent a year ago.
Saxena credits this growth to the support the segment is getting from the current Government. “The reason behind this growth is aggressive marketing and the support of the Government and approaching corporates to join hands with us, which has also given a big boost to Khadi. We are planning exhibitions in foreign countries, which will definitely boost the sales. Second, in local areas as well, we are trying to hold exhibitions. Second thing is design intervention. We are trying to attract youth,” he added.
KVIC’s revenues come from sale of khadi as well as village industry products such as food products and cosmetics, which are many times bigger than garments. The steady growth in khadi sales has helped KVIC bridge the gap.
Backed by the heavy demand, Saxena has set a target of over Rs. 5,000 crore for the current financial year, which will require a growth of 55 per cent.






