The Khadi India flagship store located in Connaught Place, Delhi has reportedly crossed single-day sales figures of Rs. 1 crore four times since Gandhi Jayanti in October.
The multiple efforts made by the Government to promote Khadi both domestically and in international markets seem to have finally paid off.
Announcing this feat, the MSME ministry put out a statement saying, “In just 40 days since 2 October this year, Khadi’s single-day sales figure has crossed Rs. 1 crore mark for 4 times at the flagship Khadi India outlet at Connaught Place in New Delhi.”
Even on 13 November, the total sales came in at Rs. 1.11 crore, the highest single-day figure recorded in a year, according to a PTI report.
As people buy Khadi products to commemorate and remember Mahatma Gandhi, Khadi sales figure touched Rs. 1.02 crore on 2 October this year, followed by Rs. 1.05 crore sales on 24 October 24 and Rs. 1.06 crore on 7 November.
Other than this, Gandhi Jayanti in 2019 was also a hit with sales of Rs. 1.27 crore.
Khadi India retails a wide range of handloom clothing and accessories, as well as personal care and lifestyle products, all made in India.
The store comes under the Union Government’s plan to promote sustainable, India-made products as part of its wider ‘Make in India’ campaign to increase domestic production and consumption.
