India’s Khadi & Village Industries Commission (KVIC) has noted an increase of 24.71 per cent in sales of products including solar and poly vastra to Rs. 2,503 crores in 2017-18 as compared to Rs. 2,007 crores in the last fiscal.
The khadi body witnessed an average sale of Rs. 914.07 crores in a span of 10 years since 2004, reporting an incredible 100 per cent hike in sales to Rs. 1,828.3 crores between 2015 and 2018.
One factor that could have bolstered khadi sales is the establishment of at least 375 Khadi institutions two years since 2015 as compared to just 110 in the ten-year period from 2004-2014.
It also reported a growth of 168.24 per cent Rs. 120.09 crores in average khadi sale by departmental sales outlets (DSOs) during 2015-18 as compared to Rs. 44.77 crores in the 2004-14.
Encouraged by the boom in sales, the khadi body has also initiated talks with e-commerce retailer Amazon to sell khadi fabric and ready-made garments on its marketplace. The move is aimed to make khadi products available to masses.
“The Amazon-KVIC deal would be finalised soon,” an unidentified official of KVIC was quoted as saying by Times of India.
The Khadi body has, however, made it clear that it is not considering similar tie-ups with Flipkart in the near future. KVIC will maintain its own stocks and warehouses.
A similar agreement was inked between Khadi and Village Industries Board of Uttar Pradesh and the India Amazon Inc. earlier this year.
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