In its efforts to boost Gucci’s sales in China, Kering, which owns the brand, has recruited former Tiffany executive Laurent Cathala to run Chinese operations for the brand.
With the brand’s performance hit by pandemic-induced lockdowns in China, the parent firm of Gucci is keen to bolster the brand’s sales in the country, which is all set to become the biggest market for luxury sector by 2025.
Laurent is, reportedly, expected to strengthen local teams by giving them control to handle marketing and advertising activities.
Analysts are hailing the move of strengthening local teams, as it comes at a time when knowing the customer and understanding their culture is increasingly becoming more significant.
Here it is important to mention that Gucci was one of those many brands that was hit significantly due to pandemic-induced restrictions.
However, with restrictions getting relaxed this month, it will be interesting to see how much Gucci succeeds in helping Kering regain the lost ground.
Kering was founded in 1963 and generated €13.1 billion in 2019. The Paris-based retail group owns luxury brands like Balenciaga, Bottega Veneta, Gucci, Alexander McQueen and Yves Saint Laurent.
