Apparel retailer KappAhl has published its combined Annual and Sustainability Report for the fiscal year 2014-15. KappAhl’s Annual-Sustainability Report states that during the financial year KappAhl has taken initiatives which marked improvement in its performance: KappAhl started rapid rollout of new store concept, ‘For You’; Increased its digital presence through increased investment in areas such as Shop Online; Implemented a major project to improve the logistic flow from production to store; Worked on clarifying the brand towards our customer, women in the prime of life; and launched the sustainability strategy Future Friendly Fashion in 2020.
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In its pledge to grow sustainably, Anders Düring, CEO, KappAhl averred, “Sustainability is important for the community, for our industry, our customers and for us. As always KappAhl put a lot of effort in to these issues and we now choose to also clearly communicate our activities.” He added, “When I summarize the fiscal year 2014-2015, I note that it has been a transitional year in terms of sales and results, which I am not satisfied with. At the same time, it has been a year of good cost control, strong cash flow and a solid balance sheet. So KappAhl has forcefully been able to implement more substantial investments than ever.”
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Founded in Gothenburg in 1953, KappAhl is a leading fashion chain in the Nordic region with close to 400 stores in Sweden, Norway, Finland and Poland. Our business idea is to offer value-for-money fashion of our own design to the many people. Sustainability-labelled fashion accounts for roughly one quarter of the range. Sales for 2014/2015 totalled SEK 4.6 billion and the company has approx. 4,000 employees in eight countries across the globe.
