Swedish fashion retailer KappAhl has decided to appoint President and CEO, Danny Feltmann as Vice President – Customer Experience, a newly created role in the company as it carries out a reorganization that involves the merging of marketing and retail functions.
“The new position will be held by President and CEO, Danny Feltmann, during the introduction of the new organization. The current Vice President Marketing, Joakim Holmstrand, will leave the company in August 2017,” reads a statement issued by the Company.
KappAhl, founded in 1953 in Gothenburg, is one of the leading Nordic fashion chains with nearly 380 stores in Sweden, Norway, Finland and Poland as well as Shop Online.
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The company’s mission is to offer value-for-money fashion of their own design with wide appeal. About 38 per cent of the range has sustainable fashion labelling. In 2015-2016, sales of the company were SEK 4.7 billion and the number of employees was about 4,000 in nine countries worldwide.
