The John Lewis Partnership has appointed Paul Jones as its new Head of Brand and Store Experience, commencing 8th January 2024 and reporting to Pan-Partnership Customer Director, Charlotte Lock.
Jones has worked for Tesco for 12 years, the last six of those as the head of brand and store design. He worked with clients including Harrods and Selfridges while serving as Design Director and Associate Director at JHP Design and Senior Designer at Chadwick International before joining Tesco.
As John Lewis commits to a long-term retail strategy, Jones will be responsible for developing fresh in-store experiences, events, and propositions that will be integrated with an omnichannel approach.
Charlotte Lock said, “Paul brings invaluable experience and will further energise our ambition to make every shopping experience fun, easy and rewarding for our customers.”
Jones added, “This is a genuinely exciting opportunity to work with a talented, creative team and evolve the brand’s much-loved stores to give customers an inspiring retail experience that offers them even more of what they enjoy when visiting us.”
According to interim data for September 2023, John Lewis claimed that store sales had climbed by 2 per cent as a consequence of higher foot traffic and the popularity of services including personal styling appointments, which were up 27 per cent, and beauty services, which were up 23 per cent.
