Jockey teams up with Target to launch Jockey Generation line

The world-renowned brand Jockey has partnered with Target to launch Jockey Generation, a brand new line.

Jockey Generation is an integrated collection that offers items for men, women and children, and is designed with the concept of “young millennial family” in mind, maintained a press release issued by Jockey.

The line includes unconventional and versatile underwear and loungewear for an entire family.

“Jockey is an internationally recognised brand with family values and an approachable product aesthetic,” said Mark Fedyk, Jockey’s COO and President, in a statement, adding, “As a family owned company, we focus on delivering the very best in comfort by promising a great fit, premium fabrics and uncompromising quality. The launch of Jockey Generation is created with young, millennial family specifically in mind.”

The line features over 50 styles including underwear, T-shirts, sleepwear and socks.

There are certain unique pieces in the line that stand out from the others due to usage of utilitarian fabrics such as women’s underwear made with ‘repreve polyester’ obtained from recycled plastic bottles, and men’s ‘Jockey Diamond cushion comfort’ socks that aim at providing arch support through a special diamond pattern.

The new line is now available on Target.com and will launch in stores on 14 July. It retails exclusively through Target and ranges between US $ 7 and US $ 22.

There is also a philanthropic aspect that the consumers can feel good about. The brand says that a portion of every purchase goes towards the Jockey Being Family Foundation to support and strengthen adoptive families to help keep them together.