Jockey, the innerwear and apparel brand, has inaugurated an ‘Exclusive Business Store’ in Bhavnagar, Gujarat, as part of its strategy to reinforce its presence in brick-and-mortar institutions within the state. The recently opened outlet offers an inclusive range of Jockey products for men, women, and children, with a particular stress on athleisure.
Amit Gajjar, the retail business development manager of Jockey India, declared the store’s opening on LinkedIn, welcoming those interested in franchise opportunities or property associations to reach out.
Distinguished by an open facade and vibrant interior, the store showcases Jockey’s varied product portfolio, counting innerwear, sleepwear, athleisure, socks, activewear, and loungewear, all showing vibrant colours and simple designs. Jockey, working as a flagship brand of Page Industries Limited, started its operations in India in 1994 and is presently seeking franchise partners to boost its offline presence in Gujarat.