
British fashion luxury brand, dealing mainly in footwear and accessories – Jimmy Choo has decided to seek offers following a new review of its strategic process and explore potential options for the business’s future. A major move for the brand, the sale is being backed by Jimmy Choo’s main shareholder JAB Holdings, which also invests heavily in luxury firm Coty and Krispy Kreme donuts.
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The brand, which is a mainstay in celebrity wardrobes, red carpets and even the big screen, made a statement saying, “The Board of Jimmy Choo announces today that it has decided to conduct a review of the various strategic options open to the company to maximize value for its shareholders and it is seeking offers for the company.” Though they have not received any bids yet, the company also added, “JAB Luxury GmbH, and JAB Luxury has confirmed that it is supportive of the process.”
The company was launched in 1966 by entrepreneur Tamara Mellon and footwear designer Jimmy Choo, is currently run by chief executive, Pierre Denis and has over 150 stores worldwide. JAB Luxury of JAB Holdings that owns a 68% stake in Jimmy Choo, stated that there is “no certainty that a sale of all or any of JAB Luxury shareholding in Jimmy Choo will take place, nor as to the terms on which any such transaction may take place.”
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Jimmy Choo listed itself on the UK stock market in 2014 where their shares have gained more than 20% this year, giving it a market value of £670m.






